Analisis Usaha Jasa Seventeen Voucher Sebelum dan Setelah Dilakukannya Penerapan Business Model Canvas

This research discusses the application of Business Model Canvas (BMC) on Seventeen Voucher service business before and after implementation, using SWOT analysis to identify strengths weaknesses. The study aims provide insights for owners in developing effective strategies improving customer satisfaction. data was collected through observation, in-depth interviews, documentation, analyzed qualitative methods.The results show that target segment is students around campus, value proposition providing convenient services internet-related needs, channels used are WhatsApp andFacebook. also identifies areas improvement relationship management cost structure.The evaluation implementation its analysis. found affordable prices, promotions, social media usage promotion factors attract customers. Quality service, reliability, responsiveness, assurance important Pricing determined by observing market adjusting customerdemand. BMC helps simplify communicate effectively. Overall, provides valuable use methods can help businesses their weaknesses, develop improve performance. findings this be useful various industries, especially those targeting student customers progress.Keywords: Analysis,